Google’s $250 Billion Local Marketing Investment

It is estimated that in order to get the United States economy out of the recession, between 12 and 15 million new jobs need to be created. It has been argued that putting stimulus money into the cities and states, only served to help keep public employees on the payroll, rather than create new jobs. Arguably, with the amount of budget cuts in places such as New Jersey, particularly in areas such as education, the $800 billion stimulus didn’t even accomplish that.

The continued bright spots on the horizon that has everyone’s attention are the business models of Google, Facebook and the iPad. What is the missing link between the success of companies such as these, and what is necessary to translate that success into jobs? After all, everyone uses Google to search, spends plenty of time on Facebook and for the most part leaves home with a wallet, car keys and a Smartphone – so how hard could it be to create jobs with things that everyone already uses? It is not as though using these things are really that technologically challenging. Everyone uses search, Facebook and a mobile phone these days, right?

For the most part, there is widespread usage among consumers who want information and entertainment on demand, are quick to engage in social media with their friends. The problem that I found is that local business owners are not seeing the potential of internet marketing practices as they exist today.

For example: Google Places.

Google Places was the next iteration of Google’s business model that focused on local business listings. It was actually called Google Local Business listings up until last year. And there was also Google Favorites. A web based directory service that could do more than the Yellow Pages. However, given the number of businesses, and that fact that people only want local results, the Google business model had to focus on delivering geographically appropriate results based on the location of the person searching – a monumental task.

By the end of 1st Quarter 2011, it was estimated that Google had created nearly 50 million Google Places listings for businesses in the United States. This obviously created some jobs, but at this point only at Google.

You see, these were no ordinary sites – these were search engine optimized, and coordinated with Google Maps and Mobile search – and they were local. If you wanted to create one of these kinds of sites on your own, it would cost thousand of dollars to get the SEO for top ranking and also to get it to come up in properly in mobile search. Google did that for businesses listed in Google Places

Conservative estimates that the going market rate for someone to create a “Google Places Type Site” on their own – with the investment in search engine optimization, mobile functionality and compatibility, design elements to accommodate rich media and content, and the content, it would cost approximately $5,000 per site. To create Google’s 50,000,000 sites at $5,000 per site would cost $250,000,000,000 -$250 billion dollars – quite an investment on Google’s part to make sure people find what they want, from local businesses they use, whether those businesses have websites or not.

Why would Google shell out $250 billion dollars of activity, value, and capacity?

Economic uncertainty is the greatest obstacle facing employment, according to the second quarter Small Business Outlook Survey released by the U.S. Chamber of Commerce this month, and preventing hiring from taking place.

Google knows where things are headed, because they have been trying to compete with network broadcast TV and cable TV for some time now – and have failed. They are also looking to keep market share in social media using Google+ against Facebook and the Android OS in the Smartphone arena.

Google is competing on many, many fronts, and quite correctly Google is looking at how these things are used and therefore decided that the database of information needs to be established, verified and confirmed.

Google did this for free and it did several important things for businesses. Things that most business owners did not and still do not realize:

First, for local businesses, there was a way for customers and people looking for products and services to come up with a match that was physically related to where they were searching from – either at home or from a Smartphone.

Second, for national brand advertisers and retailers, it put the value of the brand right in front of consumers who would go from looking for information about the product to information about buying the product.

Third, it put large and small businesses on a level playing field. And it put brick and mortar stores in back in competition with online stores such as Amazon, who are now being required to collect taxes in certain states.

Consumers now can search for the lowest price for a product, find it locally and pick it up in 15 to 20 minutes, and maybe pay a little more, or pay for shipping and handling to have it sent as quickly as possible, or have it shipped “free” pay a higher price anyway – and wait a week for delivery. But the game changer is that the local business is in the mix now – the problem is that they don’t know it.

In other words, Google just pumped $250 billion of their own resources to create equity in the marketplace to make sure they stay in the game – and if you know what to do next – this is an opportunity to increase sales, profits, start new businesses, and create new jobs.

Email Marketing: A Time-Tested Digital Marketing Strategy for a Highly Profitable Business

When a business wants to achieve successful marketing, it really doesn’t have to be complicated, but formulating and establishing a fail-safe and extremely efficient and effective marketing strategy is absolutely challenging. The competition gets tougher and more multifarious each day as competitors innovate and do their thing to overthrow and outshine the other brands.

For a fact, struggling new entrepreneurs should always bear in mind that there all marketing strategies are time-tested and has brought success to most dominant brands nowadays, but not a single marketing scheme would be effective for all businesses. There would be a need to tailor-fit and customize the marketing tactics for it to be applicable to specific businesses. And all these proven and tested marketing tactics could really be efficient if used and done right.

· Email Marketing. Though sending emails have been considered by some to really be a thing of the Jurassic Ages, email marketing strategies still remain on top in establishing brand credibility and powerful online presence and most importantly boosting the company’s profit beyond its margins. Emails sent to prospective clients could really get the company’s message across and allows them to engage with their email subscribers more effectively and converting them from customers to dedicated buyers. For most marketers, sending highly-optimized emails is the perfect way to make investments and do business with people.

· Affiliate Marketing. This marketing strategy has become really effective especially for well-established brands. As a business who engages in this type of marketing, paying for commissions for those who generate sales is the approach. By this, affiliate marketers could also get other people to promote and market the product for them on a commission basis. But, this marketing strategy also has its setbacks and one of them is that the overhead expenses on commissions and promotional stints will be more costly prompting the company to increase the pricing. Because of the relatively higher product price, competitors would have an edge. The best solution to this is to attract business partners to help expand the budget, to compute for the cost of affiliate commission and look into the lifetime value of the customers and to keep in mind long-term profits.

· Partnership is an option. As a business grows, marketing the products would be more demanding in terms of generating new leads and customers. And when this happens, the need to engage into a proficient strategic partnership would be essential to increase the advertising and promotional budget. Collaboration with a company related to the business would be a great idea like a clothing company merging or collaborating with accessories or footwear companies would open a plethora of sales opportunities; and the partnership would grow both businesses at the same time.

· Influencer marketing is something like the strategic partnership marketing strategy, but this makes use of popular people or celebrities to endorse the brand to pave the way for the business to reach audiences that are already highly-engaged. This would be something that can cost quite a large amount of money, but this marketing tactic would catalyze and leverage the sales and eventually bring the company booming revenues and marketing success.

Investing One Hour Per Day in Your Marketing Strategies Is Like Rocket Fuel for Sales

Entrepreneurs face two major struggles: time management and the feast or famine cycles of business. Scheduling one hour of time per day, every day, without fail, can help you take control of both problems before they take control of you.

Schedule One Hour Per Day to Market Your Company

Set aside one hour per day, at least five days a week, to handle the marketing and promotions of your business. Even if you hire a freelance writer or marketing expert, you should also be taking action steps to promote your business.

Whether you schedule your time in the early morning, midday, or late afternoon is up to you. Choose a time when you’re unlikely to be pulled in the usual 20 different directions an entrepreneur is pulled in each day. If you find that it’s a struggle to sit down and concentrate for an hour, try this trick. Go to the store and purchase a kitchen timer. Put it on your desk. Set the timer for one hour. The ticking of the timer reminds you to focus, and you don’t have to watch the clock to see when your hour of focused attention on marketing is up…the timer dings when it’s time to stop.

How to Use Your Time Wisely: Marketing Strategies for the Entrepreneur

Your daily marketing hour is like fuel for your sales. Investing one per day into your marketing drips steady, consistent fuel onto the engine generating sales and leads for your business.

Most businesses go through a feast or famine cycle. Aside from some industries such as the garden center industry, which generates 90% of its yearly sales from April through June when people are busy buying seasonal plants, most businesses can do better smoothing out the sales curve. Entrepreneurs are notorious for marketing themselves into a sales roller coaster. When things are going great and business is flowing into the company, they’re so busy handling clients and orders that they forget to promote their business. A few weeks later, the sales engine sputters and stalls because the fuel – marketing activities – is gone. The entrepreneur forgot to refill the tank!

Keep your sales engine fueled through steady, consistent marketing practices. One hour per day, every day, builds your business steadily.

Marketing Strategies for Entrepreneurs and Small Business Owners

Okay, so you’re intrigued by this one hour per day thing. What marketing strategies (fuel) should you use to generate sales?

Small business marketing strategies most entrepreneurs can tackle themselves in one hour include:

  • Writing blog posts
  • Comment on blogs and industry-specific forums
  • Ezine articles and content marketing articles
  • Social networking posts and updates
  • Website updates
  • Advertisements
  • Email marketing
  • Video clip

Take these action steps today:

  • Which time of day do you want to devote to your marketing activities? Write it down. The action of writing something down represents commitment to a plan by your subconscious.
  • Make a list of five steps you will take this week to promote your business. You can see my article on five marketing steps to take or make up your own.
  • Then do it!

One hour per day invested into your business 5 days a week, 52 days per year (give or take), results in 260 hours per year devoted exclusively to promoting your company. Now that’s adding ROCKET fuel to your sales generator!