7 Tips for Marketing Your Small Business

Marketing your small business is an essential responsibility along with the day-to-day operation of your enterprise. You must plan your marketing initiatives just as you plan your daily work activity. Effective marketing is a tool to help drive traffic to your business consistently.

The following are 7 tips for marketing your small business for increased sales and profit:

1. Promote your website

Include an invitation to your website on all your other marketing materials. This includes invoices, order forms, promotional signs, brochures, and press releases. You can also include your web address in your email signature. Additionally, include it in your letterhead, envelopes, business postcards, and facsimile (fax) cover sheets.

2. Utilize social media effectively

21st Century marketing certainly means being social online. However, you must properly introduce your business and its products and services via social pathways. Your introduction to your business must show that you have solutions for your target markets concerns.

Make your introduction short and clear. In a few words describe what you do, who you do it for, and what benefits you provide. It’s that simple – sum up what your business is concisely and precisely.

3. Engage in offline marketing

There’s still something positive about traditional offline marketing. It’s served businesses well for centuries and continues to so. This runs the scale from face-to-face discourse, to direct mail, to newspaper and radio ads, to flyers to homes and other businesses, and business cards.

If a nice review of your business was included in your local newspaper, use this article as part of other offline marketing initiatives. For example, you can put an excerpt of this review in your hard-copy newsletter if you have one.

4. Market via trade shows

Use trade shows to introduce potential customers and suppliers to your business. Quality shows that attract huge audiences can garner you significant exposure. Trade shows are all about informing, displaying, promoting, demonstrating products and services, and of course, selling.

Make sure to investigate the cost of a particular trade show you’re interested in. Some can be expensive. Consequently, you must budget suitably for one and do a cost-benefit analysis to ensure you reap a proper return on investment (ROI) from the event.

5. Send out press releases

Press releases are a useful way to market your business. You can put them on your website and then to media channels. Furthermore, include these releases on your social media portals.

A press release is a way to inform about developments at your enterprise that are beneficial to your clientele. A good one contains accurate facts and information. They are simply and clearly written. They can highlight new products and services from your business. They can highlight quality employees – their achievements and job promotions as they affect your customer base and their needs.

6. Perform personal networking

Good old face-to-face networking still ‘works.’ Be ready to promote your business anytime as is appropriate. This can be at conferences and at community, cultural, sports and business events, among others. Just check to make sure it’s fitting to engage in business discussions at certain events. Sometimes promotional activities are frowned upon depending on the purpose and atmosphere of a particular event.

7. Consider direct response advertising

With this type of advertising you encourage customers to reply directly to your enterprise. For example, you may put a small ad in your local newspaper. This ad asks customers to call your business directly and place an order. It may ask customers to access the order page of your website to view products and directly place an order. Fundamentally, direct response advertising highlights an offer and includes a call to action to start the sales process.

Devote the time, energy, and finances as is feasible to market your small business properly. A concerted effort in this area will pay short and long-term dividends for your enterprise. The marketing of products and/or services is a skill you can develop the more you commit to actually doing it on a regular basis.