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Investing One Hour Per Day in Your Marketing Strategies Is Like Rocket Fuel for Sales

Entrepreneurs face two major struggles: time management and the feast or famine cycles of business. Scheduling one hour of time per day, every day, without fail, can help you take control of both problems before they take control of you.

Schedule One Hour Per Day to Market Your Company

Set aside one hour per day, at least five days a week, to handle the marketing and promotions of your business. Even if you hire a freelance writer or marketing expert, you should also be taking action steps to promote your business.

Whether you schedule your time in the early morning, midday, or late afternoon is up to you. Choose a time when you’re unlikely to be pulled in the usual 20 different directions an entrepreneur is pulled in each day. If you find that it’s a struggle to sit down and concentrate for an hour, try this trick. Go to the store and purchase a kitchen timer. Put it on your desk. Set the timer for one hour. The ticking of the timer reminds you to focus, and you don’t have to watch the clock to see when your hour of focused attention on marketing is up…the timer dings when it’s time to stop.

How to Use Your Time Wisely: Marketing Strategies for the Entrepreneur

Your daily marketing hour is like fuel for your sales. Investing one per day into your marketing drips steady, consistent fuel onto the engine generating sales and leads for your business.

Most businesses go through a feast or famine cycle. Aside from some industries such as the garden center industry, which generates 90% of its yearly sales from April through June when people are busy buying seasonal plants, most businesses can do better smoothing out the sales curve. Entrepreneurs are notorious for marketing themselves into a sales roller coaster. When things are going great and business is flowing into the company, they’re so busy handling clients and orders that they forget to promote their business. A few weeks later, the sales engine sputters and stalls because the fuel – marketing activities – is gone. The entrepreneur forgot to refill the tank!

Keep your sales engine fueled through steady, consistent marketing practices. One hour per day, every day, builds your business steadily.

Marketing Strategies for Entrepreneurs and Small Business Owners

Okay, so you’re intrigued by this one hour per day thing. What marketing strategies (fuel) should you use to generate sales?

Small business marketing strategies most entrepreneurs can tackle themselves in one hour include:

  • Writing blog posts
  • Comment on blogs and industry-specific forums
  • Ezine articles and content marketing articles
  • Social networking posts and updates
  • Website updates
  • Advertisements
  • Email marketing
  • Video clip

Take these action steps today:

  • Which time of day do you want to devote to your marketing activities? Write it down. The action of writing something down represents commitment to a plan by your subconscious.
  • Make a list of five steps you will take this week to promote your business. You can see my article on five marketing steps to take or make up your own.
  • Then do it!

One hour per day invested into your business 5 days a week, 52 days per year (give or take), results in 260 hours per year devoted exclusively to promoting your company. Now that’s adding ROCKET fuel to your sales generator!

Business Productivity Gains Can Come From Seemingly Small Tasks

Many businesses fall into a trap by focusing on core processes for productivity gains while ignoring potentially hundreds of small, tedious, administrative tasks that threaten to bog down the team. The flow of work, pace of decisions and even responsiveness to customers can be severely hampered by these tasks while the business strives to solve bigger challenges. At some point the cumulative effect of such non-core and yet required tasks becomes a drag on the ability to perform and grow.

Nowhere is this more evident than in the information technology division of the business. IT is where the priorities of the business go be converted into efficient and productive systems. Nowhere in the list of priorities did a host of administrative tasks appear as a priority and you would not expect to find them there considering the importance of core processes that drive the operation of the business. However, the productivity gains that may be achieved with just a small bit of attention to these tasks can have a dramatic ability to free up precious employee time to focus on getting the more important job done.

The IT organization supported by the heads of various business and operating divisions, have become masters at hunting buffaloes. No measly squirrels for them. They are so busy preparing the big guns, hunting parties and horses to go and hunt for the buffaloes that they are seemingly unaware that the squirrels are stealing their stash of nuts that was supposed to provide energy during the winter months. In much the same way, the focus on large projects allows the burden of many small administrative tasks to steal away valuable time and productivity.

In fact, they appear so determined to hunt buffaloes that when a squirrel is presented to them as an opportunity they will spend days and even months working to convert it into a buffalo worthy of their attention. Along the way, the employees and even department heads becomes increasingly frustrated at the need to perform so many tasks manually when a simple automated solution seems self-evident. Occasionally, individual departments will find a small budget and go outside to find a third party who may be able to help them.

Of course, since IT establishes the rules about what is acceptable technology, solutions and even providers, going outside the company often ends in a political tangle that only further complicates the issue. As businesses evaluate their priorities for investing in the development and automation of key business processes and managing the flow of information through the operation, they should include a review of the administrative tasks being performed, the frequency at which they are performed, the number of employees performing the same task, the time consumed and the potential for errors. Core operations or customer facing systems will always be assigned the highest priority, but ignoring these tasks can result in a huge productivity drag.

Determine what it will take to hunt the buffalo in the most efficient manner with the most proficient resources and leave some small unit behind to go after the squirrels to protect your stash of nuts. This small unit of technical IT staff must be empowered to identify specific administrative tasks and deal with them one at a time without being forced to convert each into a buffalo first. You may just find that the overall productivity and employee satisfaction in your business increase dramatically. You also find there are fewer buffalo to hunt than you assumed, as your team has been so adept at converting every squirrel into a buffalo that requires a lot more resources and time to resolve.

5 Reasons to Invest in a Baby Sling

Those who have used a baby sling before, especially a ring sling, have many great things to say and would not second guess their decision to purchase one. Slings have many great benefits and can provide a great help to any parent when needing to carry around a young child. Baby slings have been used for generations is many different countries throughout the world. Here are five top reasons you should also consider investing in a baby sling.

Child and Parent Bonding
Having your baby close to you at all times after they are born is just as special and important as when you were pregnant for nine months. All the benefits of bonding are there without the backaches and swollen legs. There are many different positions that can be used with a baby sling but with any of them your child is close to your heart and comfortable next to your skin. The bonding that a baby sling allows is incredible.

Multi-Tasking
Slings allow your hands to be free which enable the busy parent to multi-task and do many other things while still carrying the baby. Need to fold that basket of laundry but the baby does not want to be put down. With a baby sling this is not a problem because you can hold your child as well as do other things that need to be accomplished.

Convenience
Tired of loading and unloading a big awkward stroller? Baby slings are amazing because you can easily throw them in your diaper bag or purse and they are very easy to get your baby in and out of. Strollers are often hard to maneuver and sometimes don’t fit well through doors and isles at the store. Having access to a sling is nice because it takes up little space and can be used anywhere without the heavy load.

Child Interaction
When a child is sitting in a stroller they are well beneath the speaking level of adults. They often feel as though they always have to look up just to get adult interaction. With a sling the child is sitting at the same level where adults interact and therefore it is easier to interact with the child. The baby is better able to hear adult conversation and be involved with the conversation which provides a head start to speaking and communicating.

Babies Love Attention
With the use of a sling the baby is usually a happier baby. It is custom to leave a baby on the floor to play and the baby only gets picked up when they need their diaper changed or when they start crying. Doing this the opposite way and holding the baby more often instead of only when they cry will make the baby happier. A sling allows more attention and holding because it is hands free. Your baby is happier being held in a way where they are close to you and warm at the same time.

Baby slings have many great benefits making it an important baby necessity. Because they can be used from newborn all the way up to age three in most cases there is never a better time to look into investing in a baby sling.